Italiano

I invite you to be surprised along with me, looking beyond what is usual, beyond what is obvious, because in nature everything is a revelation, like a wilted flower that that lives on with another beauty. It is from there that my work starts, waiting for that moment. Life ripens! What once gave us its splendour now comes back with new and fresh beauty.

It is always nature, both when it is alive and when it seems dead. Like sculpture in space, like air that has become frozen in time, fixing the gust of wind of life, and the colours are impressed like water-colours that know nothing of water.

When observing nature, it has always been my instinct that has prompted me to get inside it in order to understand the amazing world it conceals. I found there the magnificence of its colours, the rigourand the perfection of its shapes, all in the beauty of a creation made of hidden and infinitely tiny rules. A natural sense guides me every day to look inside it, a bit like accompanying these rules that are already written towards new discoveries, applying my own creativity.

per cogliere sempre nuove sfide

means research, the essence of a long tradition dedicated to creating new varieties of buttercups and anemones, consolidated in time and established in one of the most important districts such as the production area of Sanremo on the Riviera Dei Fiori, in the Liguria region. We feel that research is the driving force for taking up new challenges and for selected products that are increasingly suitable for different growths and far-off markets. Research is our leading sense for expressing our work of reproduction with genetic improvement of the varieties, together with techniques for in-vitro multiplication that enables us to take over markets and thus to broaden our offer.

per crescere nell'arte della natura

means creativity, which accompanies us in our wish to make the culture of beauty live through the work that has always belonged to the company as a necessary aspect for feeding our passion and values. Resourcefulness and then knowledge, too, enhance the art of creation in accordance with the rules set by nature, in order to achieve quality that must be not only aesthetic but also rich in the other values proper to flowers, such as resistance, longevity, high productivity and expressive strength of our varieties. The principle governing all this is the fact of imagining at times what is impossible but then understanding how nature is often increasingly creative, leaving up to us only the task of regulating it and backing it up.

per innovare e migliorare

means technique, understood as innovation, sought after constantly in order to improve ever more the features relating to reproduction, both from seeds and from meristems (bulbs) through a seed or a clone. Alongside the consolidated traditional reproduction techniques there are new technologies developed by our company in order to reach an increasingly perfect, standardized and high-quality product. The in-vitro propagation technique makes it possible to achieve mass multiplication of plants that are genetically identical to the initial selections. Thanks to this procedure and to the stability of the features of each single variety that is cloned, a flower grower can plan his growing better. Our selection and reproduction processes are structured as a long and well-coded product processing chain that ensures its quality and guaranteed rooting and flowering.

coltivare nella continua conoscenza

means experience, consolidated day after day, that inevitably increases our knowledge and our production capacity with new methods, systems and applications, so as to reach targets that are always new and more and more engrossing. We pay attention to the changes taking place, and this enables us to offer products that are always consistent with the market and above all to stay ahead with new ideas and scenarios that may become business opportunities for our customers. This great heritage of experience encourages us increasingly to listen to our consumers and flower growers, so that each year we can up-date our catalogue with new selections.

una vocazione che arriva da lontano

past, present and future are the DNA of the Biancheri family blended into a slice of history that has made the Riviera dei Fiori a reference point aimed at the whole world. The grandfather of the family, Duilio Biancheri, already used to send rose petals abroad for the production of scents and his son Antonio, who did the same, also began, with great intuition, to import anemones and buttercups from abroad, offering them successfully on the market of the Liguria region. In the nineteen-eighties he was joined by Alberto, who sensed the new changes coming from nearby markets and began to experiment, researching and selecting new varieties of anemones and buttercups.

Biancheri Creazioni was then established, with its consolidated history, combined with its constant innovation, through the experimenting of new techniques for the genetic improvement of the varieties. This led to more and more new varieties that are still consolidated, and at the same time to multiplication by in-vitro propagation, in which the company has become worldwide leader.

Biancheri Creazioni now occupies an area of 12 hectares, part of which devoted to research and part to production. The true wealth of the company consists, however, of its human resources, made of staff members who, thanks to their passion, professional skills and tenacity have enabled it to achieve incredible results.

partecipazione a fiere ed eventi

Biancheri Creazioni was the first company creating buttercups to protect its varieties with plant patents, as a strong point and in order to safeguard its work in international competitions for the recognition of properties, which increases quality and enables traceability. The prizes received over the years are a confirmation of the important heritage expressed, recognitions of the work carried out by the company and its constant commitment. To mention just one, we can recall Biancheri Creations’ Pon Pon Malva buttercup, which in 2016 won the first prize in the cut flowers category of the prestige annual Glazen Tulp Award organised by Glazen Tulp.

Biancheri Creazioni was the first company creating buttercups to protect its varieties with plant patents, as a strong point and in order to safeguard its work in international competitions for the recognition of properties, which increases quality and enables traceability. The prizes received over the years are a confirmation of the important heritage expressed, recognitions of the work carried out by the company and its constant commitment. To mention just one, we can recall Biancheri Creations’ Pon Pon Malva buttercup, which in 2016 won the first prize in the cut flowers category of the prestige annual Glazen Tulp Award organised by Glazen Tulp.